If you're like most people, you rarely pick up a newspaper anymore. You get most of your news online. And why wouldn't you? It's much cheaper than paying for a weekly or daily subscription—and you don't have to spend time flipping through dozens of pages to find what you really need to know. But with more and more newspapers folding every day, have you thought about how their decline will affect your small business? This small business blogger for the online version of the Seattle Post-Intelligencer (which recently went out of print) has. Her concerns include:
•Advertising and marketing. Newspapers used to be the No. 1 medium for advertising products and services. Do you rely on newspaper ads to reach customers? If so, you might need to be branching out into other mediums. Chances are your customers read the paper about as much as you do!
•Staffing. Employers have traditionally listed job openings in newspapers, but with the explosion of online job listing sites (i.e., Craigslist, among others), hiring has moved to the Web. But does this hurt the possible spectrum of candidates for a position? You might be missing out by only finding your candidates online.
•Community association. Anything you can do to support your community through donations, outreach, ect., gives your business a good name—and newspapers are often the channel through which you can find these opportunities and receive positive publicity for them. Without newspapers to publicize your good deeds, will customers know about your reputation? If not, how will you tell them?
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