I'm planning a big trip for February, but I haven't pinpointed where I want to go yet. All I know is it will definitely be somewhere in the U.S. Why would I spend my money overseas when my own country could use the boost? OK, so that's not exactly the best example of buying local, but you get the point.
Consumers are wanting to boost their own economies, and they can offer no greater impact than in their own communities. Want to encourage shoppers to look no further than down the street? Then read this Wall Street Journal article, which offers strategies for showcasing your local roots.
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