So you finally did it: You started a blog on your company Web site, and you're trying to update it daily, weekly or monthly. Congrats! You've taken the first step. If you're going to spend the time and energy to blog, though, you better make sure it's paying off. To avoid the most common mistakes that first-time company bloggers make, check out this Newsday article. If you want your blog to succeed, the article states, don't be:
1. Inconsistent. Update your blog regularly. You have to keep providing useful information to your audience to keep them interested. 2. Too elusive. People need to see more than just your company logo when they visit your blog. Give them a name and face, along with contact info. 3. Overly self-promotional. It's OK to brag a little in posts, but don't just tout your company. Instead point your audience to helpful links, studies and other relevant information. 4. Focused only on business. Don't be afraid to get personal in your posts. Show your human side. This will help you create conversations and relationships. 5. Reclusive. Ask for and encourage feedback from your audience. Post content that will spark conversation and debate.
The article also makes an important note about readers, friends, followers, ect: It's not how many you have; it's about how much community you build around your brand.
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